TURN KEY CLASSICS MPLS Turn Key Classics
MPLS

A brand built in a garage.

Turn Key Classics began as a Minneapolis-area specialist in vintage European automobiles. The identity took its cues from the same world: Founder Matt Farris gave me plenty of mid-century European motorcar badges, ignition hardware packaging boxes, workshop graphics, vintage posters, and racing ephemera for inspiration.

Beyond the logo, a larger kit of parts was created to evoke the contents of an sports-car fanatic’s garage: spark plugs, mechanical diagrams, helmets, roadsters, alternate marks and typography that could be repeated, stamped, layered and weathered into a flexible graphic language.