SOUPISET DESIGN, SINCE 1991
CURIOUS ABOUT EVERYTHING.
SERIOUS ABOUT THE WORK.
Soupiset Design has never fit neatly into one category. It is a design studio, a brand strategy consultancy, an illustration desk, a copywriting room, and occasionally a workshop for big ideas that don’t yet have names.
Since 1991, I’ve partnered with people doing meaningful work: helping clients understand what they stand for, tell better stories, and create brands, books, campaigns, curriculum, and experiences that endure with lasting character.
The work is rigorous, but the process is personal. Bring the challenge, the half-formed idea, or the thing you cannot quite explain yet. We’ll find the shape of it together.
The website’s brand new, so let me know what’s working for you and what you’d like to see
Paul
Work
Apparel, Art Direction, Brand Architecture, Branding, Curriculum Design, Environmental, Graphic Design, Logo Design, Naming, Packaging
H. E. BUTT FOUNDATION
SOUPISET DESIGN + TOOLBOX + HEBF
Art Direction, Brand Positioning / Tagline, Branding, Graphic Design, Logo Design
TOPOGRAPH
SOUPISET DESIGN + GATE DAVIS CONSULTANCY
Art Direction, Branding, Curriculum Design, Environmental, Graphic Design
THE CODY CENTER
SOUPISET DESIGN + LAITY LODGE
Branding, Curriculum Design, Packaging
LUTHERAN YES!
SOUPISET DESIGN
Art Direction, Brand Positioning / Tagline, Branding, Curriculum Design, Environmental, Graphic Design, Logo Design
GATE DAVIS CONSULTANCY
SOUPISET DESIGN + GATE DAVIS CONSULTANCY
Branding, Environmental
LAITY LODGE
Soupiset Design + H. E. Butt Foundation
Art Direction, Branding, Graphic Design, Packaging
BOOK COVER DESIGN
SOUPISET DESIGN
Branding, Graphic Design, Logo Design
LOGO DESIGN
1998-PRESENT; VARIOUS AGENCIES
Branding, Curriculum Design, Graphic Design
SPARKHOUSE FROLIC
Soupiset Design
Brand Positioning / Tagline, Branding, Graphic Design, Logo Design, Packaging
ENCHANTED ROCK VODKA
WHILE AT PARALLEL BRAND AGENCY & TOOLBOX STUDIOS
Branding
TOTAL ART DESIGN + ARCHITECTURE
Art Direction, Branding, Graphic Design
ADDY FREAKSHOW
PAUL SOUPISET WITH TOOLBOX STUDIOS
Art Direction, Branding, Graphic Design, Naming, Packaging
PIONEER REBRAND
SERVICES PERFORMED WHILE AT PARALLEL BRAND AGENCY
Apparel, Brand Architecture, Branding, Environmental, Naming
THE ESPEE
SERVICES PERFORMED WHILE AT PARALLEL BRAND AGENCY
Branding, Environmental
SPOONIVERSE!
SERVICES PERFORMED WHILE AT PARALLEL BRAND AGENCY
Apparel, Brand Architecture, Branding, Environmental, Naming
CIBOLO CENTER FOR CONSERVATION
SERVICES PERFORMED WHILE AT PARALLEL BRAND AGENCY
Branding
TURN KEY CLASSICS MPLS
SOUPISET DESIGN
Apparel, Art Direction, Branding, Graphic Design, Logo Design, Packaging
LOVERS, THIEVES, FOOLS + PRETENDERS
SOUPISET DESIGN + CHRIS TAYLOR
Art Direction, Branding, Graphic Design, Logo Design, Packaging
AUDIBLE SIGH
SOUPISET DESIGN
Apparel, Art Direction, Branding, Graphic Design, Logo Design, Packaging
LOVE COMA
SOUPISET DESIGN
Testimonials
I’ve had the privilege of working with Paul for over 20 years, and I can say without hesitation that he is hands-down one of the most talented, experienced, and versatile creative minds in San Antonio.David Galbreath,
Orderup
He’s consistently excellent, trustworthy, and as committed to any given project as the client is.Steven Purcell,
Laity Lodge
Paul Soupiset is far and away the most talented and experienced creative director I’ve ever worked with. His design work is consistently phenomenal, and it is matched only by his strategic abilities.Patton Dodd,
H. E. Butt Foundation
Paul’s creative talent spans many genres. He’s a superb and dedicated designer, an excellent writer, a considerate client manager, a thoughtful learner, and an admired teacher.Julie Finlay,
USAA
Paul is an absolutely brilliant and original designer, illustrator, writer, musician, pop culture expert and strategic thinker, and he brings all his talents to the table…Roger Slavens,
USAA
I can unequivocally give [Paul] my strongest recommendation. He is wildly creative, passionately committed and wonderful team member.Dr. Tim Snyder,
Lutheran theologian & educator
I wholeheartedly recommend him to anyone looking for clean, precise and thoughtful design, paired with brand strategy that brings clarity to the work.Traci Smith
Founder, Faithful Families
I would recommend Paul to any author, founder, nonprofit, institution, or values-driven organization that needs more than a designer: someone who can listen, discern, clarify, and build a meaningful creative system around their work.Daneille Shroyer
Via Forma
One of Paul’s greatest talents is his ability to ‘read the room.’ … he is able to discern the heart of things. … Mr Soupiset ‘gets it.’Bill Mallonnee
American singer-songwriter