THE ESPEE THE ESPEE
ATG ENTERTAINMENT

All aboard for something a little different.

This one was definitely a team effort. The whole Parallel team rallied to create a brand identity for The ESPEE, which takes its visual cues from the venue’s first life as a Southern Pacific railroad station—even its name comes from the phonetic “S.P.”

From there, Parallel art directors, copywriters, photographers, designers, and production artists built a memorable look that mixes the visual language of old railway ephemera with the energy of a contemporary live-music venue.

In and around its historic typography, vintage ticket stubs, punchy color, and a pattern library full of weathered textures, the playful copy makes the past come crashing into the present across advertising, environmental and branded communications.