LOGO DESIGN LOGOS
(VARIOUS)

I’ve designed many logos, sub-brand logos, and occasional-use emblems for a wide variety of clients over the past four decades, and I’d be honored to design one for your organization, too. This sample collection, below, reflects work from about 1998–2026, principally from my time at Toolbox Studios, Soupiset Design, and Parallel Brand Agency. Ask me about any mark, and I’d love to tell you its story in person. At the bottom of this page I’ve added a list of agency credits, and while I would never show a logo that wasn’t my work, I’m obligated to remind the reader that these things are indeed team efforts: logos get art directed and shaped by clients and co-workers. Sometimes the original sketchbook illustration is stronger than the finished product. Enjoy.

Why are they shown in black and white? A logo has to work without color first. Many of these can be seen in full color elsewhere on the site.

PROJECT CREDITS

Design: Paul Soupiset, for various clients & agencies:

During my tenure with Toolbox Studios: Evangeline, Novaré, Faith Village, AIRS, VerbalInk, 3Story, Harland Clarke, USAA U-Turn®, Enthought, Oscar Williams / photographer, Cambridge Realty, Sushi Zushi redesign, Karen Knott / copywriter, Gambrinus Shiner Bocktoberfest, RVK Architects, H. E. Butt Foundation logo suite.

During my tenure with Parallel: Vibrant Works, Texas Adoption Portal (TAP), Nerd Trust, Wave Healthcare, Enchanted Rock Vodka.

At Soupiset Design: Orderup, Cadabra, Mark Menjivar / photographer, Viva Books, Trinity House, Three Rivers, Emergent / Emergent Village, Presbymergent, Michael Toy / No. 6.