CIBOLO CENTER FOR CONSERVATION The Cibolo
Cibolo Center for Conservation

A brand architecture that changed the way our client did their work.

Approaching its 30th year, the Cibolo Nature Center & Farm had grown into something bigger than its name could comfortably hold. Working closely with the Cibolo’s Margaret Lamar, our Parallel team helped rethink how the organization understood and expressed its work, beginning with a new name: Cibolo Center for Conservation.

A new brand architecture and set of strategic pillars brought its many programs, places and initiatives into a clearer, organized whole: the client reported that the three pillars actually became a new organizing framework for the Cibolo’s day-to-day work, influencing how teams grouped, described, and carried out their jobs.

The strategy came to life through a comprehensive new identity and visual system designed to feel as established, open, and alive as the place itself. The brand engagement included identity materials, signage and wayfinding, designing and launching Upstream, the center’s journal, a new website, and branding for the Nest, the center’s premier nature-based preschool rooted in play, exploration, and discovery for children ages 3–5.