TRACI SMITH FAITHFUL FAMILIES™
& FAMILY FAITH EVERY DAY™

An Illustrative Thread Connecting Publishers, Books, and Brands

Traci Smith’s work turns faith formation into something wonderfully commonplace. Something families can practice around the dinner table, at bedtime, in the car, and amid the happy disorder of everyday life.

My work with Traci has grown over decades in much the same way: organically, across formats, publishers, and a family of book titles. It has included book cover design for Chalice Press and Beaming Books, the identity for Traci’s own Faithful Families™ brand, and adjacent branding for Family Faith Every Day, a Chalice Media Group initiative made possible by a five-year, $1.25 million grant from Lilly Endowment Inc.’s Christian Parenting and Caregiving Initiative.

The thread connecting all of these designs began in my sketchbook. Loose, quirky illustrations became the visual language that could move from one book to another, and eventually beyond the books themselves. The work creates a family resemblance: recognizable typography, color, and hand-drawn imagery that can adapt across publishers, programs, and audiences while still feeling unmistakably part of Traci’s world.

Together, Faithful Families™ and Family Faith Every Day™ show how a small, personal visual idea can grow alongside an author’s work—giving many related expressions a shared spirit without making them all look the same.