Portfolio Category: Brand Architecture

CIBOLO CENTER FOR CONSERVATION

| Paul Soupiset | August 16, 2026

A brand architecture that changed the way our client did their work. Approaching its 30th year, the Cibolo Nature Center & Farm had grown into something bigger than its name could comfortably hold. Working closely with the Cibolo’s Margaret Lamar, our Parallel team helped rethink how the organization understood and expressed its work, beginning with […]

Details

THE ESPEE

| Paul Soupiset | August 16, 2026

All aboard for something a little different. This one was definitely a team effort. The whole Parallel team rallied to create a brand identity for The ESPEE, which takes its visual cues from the venue’s first life as a Southern Pacific railroad station—even its name comes from the phonetic “S.P.” From there, Parallel art directors, […]

Details