| Paul Soupiset | September 6, 2026
An Illustrative Thread Connecting Publishers, Books, and Brands Traci Smith’s work turns faith formation into something wonderfully commonplace. Something families can practice around the dinner table, at bedtime, in the car, and amid the happy disorder of everyday life. My work with Traci has grown over decades in much the same way: organically, across formats, […]
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| Paul Soupiset | September 9, 2026
A visual language for the inner life. Via Forma occupies an interesting space: rooted in ancient spiritual wisdom, but decidedly forward-looking; thoughtful without becoming overly academic; welcoming without losing the complexity of the ideas. Working closely with founder Danielle Shroyer from Via Forma’s earliest stages, I helped shape the brand as it was taking form, […]
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| Paul Soupiset | August 17, 2026
H. E. Butt Foundation Branding For decades, the H. E. Butt Foundation has built extraordinary programs in the Texas Hill Country with extraordinary loyalty: an adult retreat center, a beloved youth camp, a family camp, free camps for schools and nonprofits, an outdoor education program, and more. People knew and loved the parts they had […]
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