| Paul Soupiset | August 16, 2026
A brand architecture that changed the way our client did their work. Approaching its 30th year, the Cibolo Nature Center & Farm had grown into something bigger than its name could comfortably hold. Working closely with the Cibolo’s Margaret Lamar, our Parallel team helped rethink how the organization understood and expressed its work, beginning with […]
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| Paul Soupiset | August 15, 2026
A brand built to grow through play. Background Spooniverse began with a small, disarmingly simple idea from San Antonio restaurateur David Galbreath: swirl-style soft serve finished with the breakfast cereals people remember from childhood. The physical footprint was tiny: a compact stall inside Make Ready Market, San Antonio’s downtown food hall. But the ambition was […]
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| Paul Soupiset | August 16, 2026
All aboard for something a little different. This one was definitely a team effort. The whole Parallel team rallied to create a brand identity for The ESPEE, which takes its visual cues from the venue’s first life as a Southern Pacific railroad station—even its name comes from the phonetic “S.P.” From there, Parallel art directors, […]
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| Paul Soupiset | September 4, 2026
Creative Direction, Design, Lettering: Soupiset DesignAdditional Lettering: Phillip Sada / Roots to RealityArchitecture: Topograph
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| Paul Soupiset | September 19, 2026
UT Health San Antonio President’s Luminary Honors In 2023, Parallel helped UT Health San Antonio create the President’s Luminary Honors name and launch the new donor-recognition event with One Small Flame—a theme built around the idea that a single act of generosity can ignite meaningful change. For the second annual event, the challenge was to […]
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| Paul Soupiset | September 9, 2026
Broadening the definition of health care. Methodist Healthcare Ministries serves communities across South Texas through healthcare, grantmaking, advocacy, community partnerships, and a wide range of programs focused on whole-person health. That breadth created an wonderful design challenge for our team at Parallel. The brand had to work at very different scales, from a business card […]
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| Paul Soupiset | September 4, 2026
Orderup, over time. I knew David Galbreath long before he became a restaurateur. In the early 2000s, we spent a lot of late nights talking through what his next chapter might look like and, eventually, what kind of restaurant he might build. David explored everything from creating an international food hall to street food stalls […]
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| Paul Soupiset | August 15, 2026
How do you make an old place feel new without losing its soul? Laity Lodge Renovation + Reopening, 2015–2017 Laity Lodge had already been welcoming retreat guests into the Texas Hill Country for more than half a century when it closed for an extensive renovation in 2015. The goal was not reinvention for its own […]
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| Paul Soupiset | August 31, 2026
Grace+Peace Church Client: Gate Davis Consultancy Grace+Peace is a growing church whose communications hadn’t kept pace with the organization it had become. Working through Gate Davis Consultancy, I first assisted in scoping out a wide-ranging communications audit. Gate led the endeavor, performing stakeholder research and conversations, looking at everything from staff roles and information flow […]
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| Paul Soupiset | August 17, 2026
The Cody Center The Cody Center is where my design work for Laity Lodge often moved closest to art-making itself. Working alongside guest curators and in close collaboration with longtime creative partners Gate Davis, Wendi Poole, and others, we designed, wrote, and produced gallery guides, exhibition graphics, short films, event materials, and other interpretive pieces […]
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| Paul Soupiset | August 17, 2026
H. E. Butt Foundation Branding For decades, the H. E. Butt Foundation has built extraordinary programs in the Texas Hill Country with extraordinary loyalty: an adult retreat center, a beloved youth camp, a family camp, free camps for schools and nonprofits, an outdoor education program, and more. People knew and loved the parts they had […]
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