| Paul Soupiset | August 16, 2026
A 150-Year Legacy, Rebuilt for the Modern Kitchen Parallel partnered with C.H. Guenther over several years to bring greater consistency, clarity, and shelf presence to the venerable Pioneer Brand without minimizing more than 150 years of equity. The assignment began with a close look at what was already working, and what had become fragmented as […]
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| Paul Soupiset | August 16, 2026
A brand architecture that changed the way our client did their work. Approaching its 30th year, the Cibolo Nature Center & Farm had grown into something bigger than its name could comfortably hold. Working closely with the Cibolo’s Margaret Lamar, our Parallel team helped rethink how the organization understood and expressed its work, beginning with […]
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| Paul Soupiset | August 16, 2026
All aboard for something a little different. This one was definitely a team effort. The whole Parallel team rallied to create a brand identity for The ESPEE, which takes its visual cues from the venue’s first life as a Southern Pacific railroad station—even its name comes from the phonetic “S.P.” From there, Parallel art directors, […]
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| Paul Soupiset | September 19, 2026
UT Health San Antonio President’s Luminary Honors In 2023, Parallel helped UT Health San Antonio create the President’s Luminary Honors name and launch the new donor-recognition event with One Small Flame—a theme built around the idea that a single act of generosity can ignite meaningful change. For the second annual event, the challenge was to […]
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| Paul Soupiset | August 17, 2026
H. E. Butt Foundation Branding For decades, the H. E. Butt Foundation has built extraordinary programs in the Texas Hill Country with extraordinary loyalty: an adult retreat center, a beloved youth camp, a family camp, free camps for schools and nonprofits, an outdoor education program, and more. People knew and loved the parts they had […]
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