LOVERS, THIEVES, FOOLS + PRETENDERS
| Paul Soupiset | September 2, 2026
PROJECT CREDITS Creative Direction & Design: Paul Soupiset Photography: Leda CostaLyric Illustrations: Chris Taylor
DetailsPortfolio Category: Graphic Design
AUDIBLE SIGH
| Paul Soupiset | September 2, 2026
VIGILANTES OF LOVE: AUDIBLE SIGH Nearly two decades after I first designed Audible Sigh for Vigilantes of Love and Rhythm House Records, songwriter Bill Mallonee asked me to return to the album for a limited-edition vinyl reissue. There was one complication: almost none of the original digital artwork still existed. What followed was equal parts […]
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LOVE COMA
| Paul Soupiset | September 2, 2026
PROJECT CREDITS Art Direction & Design: Paul Soupiset Photography: Lova Coma; Chuttersnap and Matt HardyLyric Illustrations: Chris Taylor
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PIONEER REBRAND
| Paul Soupiset | August 16, 2026
A 150-Year Legacy, Rebuilt for the Modern Kitchen Parallel partnered with C.H. Guenther over several years to bring greater consistency, clarity, and shelf presence to the venerable Pioneer Brand without minimizing more than 150 years of equity. The assignment began with a close look at what was already working, and what had become fragmented as […]
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IZE BOX
| Paul Soupiset | September 4, 2026
Creative Direction, Design, Lettering: Soupiset DesignAdditional Lettering: Phillip Sada / Roots to RealityArchitecture: Topograph
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ADDY FREAKSHOW
| Paul Soupiset | August 17, 2026
Making an Awards Show into a Freakshow Way way wayyy back In 2003, it was Toolbox Studios’ turn to breathe some life back into the San Antonio Advertising Federation’s annual ADDY Awards. What resulted was Freakshow—a campy send-up of the advertising business that recast the ad industry’s most familiar characters as the human oddities of […]
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AT&T COTTON BOWL CLASSIC POSTERS
| Paul Soupiset | September 14, 2026
AT&T Cotton Bowl Classic Gameday Graphics + Poster Series One of the peculiar challenges of designing for a bowl game is that the campaign has to exist long before anyone knows which teams will actually be playing. At Toolbox Studios, fellow creative director Stan McElrath and I began the 2007 AT&T Cotton Bowl work with […]
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UT HEALTH
| Paul Soupiset | September 19, 2026
UT Health San Antonio President’s Luminary Honors In 2023, Parallel helped UT Health San Antonio create the President’s Luminary Honors name and launch the new donor-recognition event with One Small Flame—a theme built around the idea that a single act of generosity can ignite meaningful change. For the second annual event, the challenge was to […]
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METHODIST HEALTHCARE MINISTRIES
| Paul Soupiset | September 9, 2026
Broadening the definition of health care. Methodist Healthcare Ministries serves communities across South Texas through healthcare, grantmaking, advocacy, community partnerships, and a wide range of programs focused on whole-person health. That breadth created an wonderful design challenge for our team at Parallel. The brand had to work at very different scales, from a business card […]
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TRACI SMITH
| Paul Soupiset | September 6, 2026
An Illustrative Thread Connecting Publishers, Books, and Brands Traci Smith’s work turns faith formation into something wonderfully commonplace. Something families can practice around the dinner table, at bedtime, in the car, and amid the happy disorder of everyday life. My work with Traci has grown over decades in much the same way: organically, across formats, […]
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VIA FORMA
| Paul Soupiset | September 9, 2026
A visual language for the inner life. Via Forma occupies an interesting space: rooted in ancient spiritual wisdom, but decidedly forward-looking; thoughtful without becoming overly academic; welcoming without losing the complexity of the ideas. Working closely with founder Danielle Shroyer from Via Forma’s earliest stages, I helped shape the brand as it was taking form, […]
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ENCHANTED ROCK VODKA
| Paul Soupiset | August 31, 2026
Enchanted Twice. Enchanted Rock Vodka is one of those rare projects I got to meet twice. In 2010, when Rebecca Creek Distillery was just getting started, Toolbox was hired to design the original packaging for their new Texas vodka and their flagship Rebecca Creek Whiskey. Years later, at Parallel, I found myself back at the […]
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SPARKHOUSE FROLIC
| Paul Soupiset | August 15, 2026
A brand built to grow through play. Frolic is a family of resources that nurture spiritual development as part of healthy, holistic child development. Sparkhouse needed a recognizable identity for the brand that could stretch across an entire birth-to-three ecosystem, from nursery and parent-child resources to books, music, posters, cards and digital materials. Soupiset Design […]
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LOGO DESIGN
| Paul Soupiset | August 16, 2026
I’ve designed many logos, sub-brand logos, and occasional-use emblems for a wide variety of clients over the past four decades, and I’d be honored to design one for your organization, too. This sample collection, below, reflects work from about 1998–2026, principally from my time at Toolbox Studios, Soupiset Design, and Parallel Brand Agency. Ask me […]
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BOOK COVER DESIGN
| Paul Soupiset | August 15, 2026
Various book jacket designs for Augsburg Fortress, Harper Collins, Eerdmans, Abingdon Press, Church Publishing, Bull City Books, and others. PROJECT CREDITS Art Direction and Design: Paul Soupiset
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GATE DAVIS CONSULTANCY
| Paul Soupiset | August 31, 2026
Grace+Peace Church Client: Gate Davis Consultancy Grace+Peace is a growing church whose communications hadn’t kept pace with the organization it had become. Working through Gate Davis Consultancy, I first assisted in scoping out a wide-ranging communications audit. Gate led the endeavor, performing stakeholder research and conversations, looking at everything from staff roles and information flow […]
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THE CODY CENTER
| Paul Soupiset | August 17, 2026
The Cody Center The Cody Center is where my design work for Laity Lodge often moved closest to art-making itself. Working alongside guest curators and in close collaboration with longtime creative partners Gate Davis, Wendi Poole, and others, we designed, wrote, and produced gallery guides, exhibition graphics, short films, event materials, and other interpretive pieces […]
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TOPOGRAPH
| Paul Soupiset | August 30, 2026
Topograph Listen. Design. Listen. For Topograph, an architecture practice grounded in attentiveness—to place, people, process, and the particulars that make a building worth making—I helped translate founder Marc Toppel’s already thoughtful point of view into a refreshed brand and developed a suite of practical tools for better storytelling alongside longtime collaborator Gate Davis. The work […]
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H. E. BUTT FOUNDATION
| Paul Soupiset | August 17, 2026
H. E. Butt Foundation Branding For decades, the H. E. Butt Foundation has built extraordinary programs in the Texas Hill Country with extraordinary loyalty: an adult retreat center, a beloved youth camp, a family camp, free camps for schools and nonprofits, an outdoor education program, and more. People knew and loved the parts they had […]
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