LOVERS, THIEVES, FOOLS + PRETENDERS
| Paul Soupiset | September 2, 2026
PROJECT CREDITS Creative Direction & Design: Paul Soupiset Photography: Leda CostaLyric Illustrations: Chris Taylor
DetailsPortfolio Category: Packaging
AUDIBLE SIGH
| Paul Soupiset | September 2, 2026
VIGILANTES OF LOVE: AUDIBLE SIGH Nearly two decades after I first designed Audible Sigh for Vigilantes of Love and Rhythm House Records, songwriter Bill Mallonee asked me to return to the album for a limited-edition vinyl reissue. There was one complication: almost none of the original digital artwork still existed. What followed was equal parts […]
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LOVE COMA
| Paul Soupiset | September 2, 2026
PROJECT CREDITS Art Direction & Design: Paul Soupiset Photography: Lova Coma; Chuttersnap and Matt HardyLyric Illustrations: Chris Taylor
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PIONEER REBRAND
| Paul Soupiset | August 16, 2026
A 150-Year Legacy, Rebuilt for the Modern Kitchen Parallel partnered with C.H. Guenther over several years to bring greater consistency, clarity, and shelf presence to the venerable Pioneer Brand without minimizing more than 150 years of equity. The assignment began with a close look at what was already working, and what had become fragmented as […]
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UT HEALTH
| Paul Soupiset | September 19, 2026
UT Health San Antonio President’s Luminary Honors In 2023, Parallel helped UT Health San Antonio create the President’s Luminary Honors name and launch the new donor-recognition event with One Small Flame—a theme built around the idea that a single act of generosity can ignite meaningful change. For the second annual event, the challenge was to […]
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METHODIST HEALTHCARE MINISTRIES
| Paul Soupiset | September 9, 2026
Broadening the definition of health care. Methodist Healthcare Ministries serves communities across South Texas through healthcare, grantmaking, advocacy, community partnerships, and a wide range of programs focused on whole-person health. That breadth created an wonderful design challenge for our team at Parallel. The brand had to work at very different scales, from a business card […]
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TRACI SMITH
| Paul Soupiset | September 6, 2026
An Illustrative Thread Connecting Publishers, Books, and Brands Traci Smith’s work turns faith formation into something wonderfully commonplace. Something families can practice around the dinner table, at bedtime, in the car, and amid the happy disorder of everyday life. My work with Traci has grown over decades in much the same way: organically, across formats, […]
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VIA FORMA
| Paul Soupiset | September 9, 2026
A visual language for the inner life. Via Forma occupies an interesting space: rooted in ancient spiritual wisdom, but decidedly forward-looking; thoughtful without becoming overly academic; welcoming without losing the complexity of the ideas. Working closely with founder Danielle Shroyer from Via Forma’s earliest stages, I helped shape the brand as it was taking form, […]
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ENCHANTED ROCK VODKA
| Paul Soupiset | August 31, 2026
Enchanted Twice. Enchanted Rock Vodka is one of those rare projects I got to meet twice. In 2010, when Rebecca Creek Distillery was just getting started, Toolbox was hired to design the original packaging for their new Texas vodka and their flagship Rebecca Creek Whiskey. Years later, at Parallel, I found myself back at the […]
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BOOK COVER DESIGN
| Paul Soupiset | August 15, 2026
Various book jacket designs for Augsburg Fortress, Harper Collins, Eerdmans, Abingdon Press, Church Publishing, Bull City Books, and others. PROJECT CREDITS Art Direction and Design: Paul Soupiset
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LUTHERAN YES!
| Paul Soupiset | August 16, 2026
A big, bright YES to confirmation. Lutheran Yes! is a new confirmation curriculum from Augsburg Fortress’s Sparkhouse imprint, created for middle schoolers who have had enough of confirmation that feels like school. Soupiset Design branded the Lutheran Yes! product with logo, color and typography, an icon system, and a launch sampler including designs for the […]
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H. E. BUTT FOUNDATION
| Paul Soupiset | August 17, 2026
H. E. Butt Foundation Branding For decades, the H. E. Butt Foundation has built extraordinary programs in the Texas Hill Country with extraordinary loyalty: an adult retreat center, a beloved youth camp, a family camp, free camps for schools and nonprofits, an outdoor education program, and more. People knew and loved the parts they had […]
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