LOVERS, THIEVES, FOOLS + PRETENDERS
| Paul Soupiset | September 2, 2026
PROJECT CREDITS Creative Direction & Design: Paul Soupiset Photography: Leda CostaLyric Illustrations: Chris Taylor
DetailsPortfolio Category: Branding
AUDIBLE SIGH
| Paul Soupiset | September 2, 2026
VIGILANTES OF LOVE: AUDIBLE SIGH Nearly two decades after I first designed Audible Sigh for Vigilantes of Love and Rhythm House Records, songwriter Bill Mallonee asked me to return to the album for a limited-edition vinyl reissue. There was one complication: almost none of the original digital artwork still existed. What followed was equal parts […]
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LOVE COMA
| Paul Soupiset | September 2, 2026
PROJECT CREDITS Art Direction & Design: Paul Soupiset Photography: Lova Coma; Chuttersnap and Matt HardyLyric Illustrations: Chris Taylor
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PIONEER REBRAND
| Paul Soupiset | August 16, 2026
A 150-Year Legacy, Rebuilt for the Modern Kitchen Parallel partnered with C.H. Guenther over several years to bring greater consistency, clarity, and shelf presence to the venerable Pioneer Brand without minimizing more than 150 years of equity. The assignment began with a close look at what was already working, and what had become fragmented as […]
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CIBOLO CENTER FOR CONSERVATION
| Paul Soupiset | August 16, 2026
A brand architecture that changed the way our client did their work. Approaching its 30th year, the Cibolo Nature Center & Farm had grown into something bigger than its name could comfortably hold. Working closely with the Cibolo’s Margaret Lamar, our Parallel team helped rethink how the organization understood and expressed its work, beginning with […]
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SPOONIVERSE!
| Paul Soupiset | August 15, 2026
A brand built to grow through play. Background Spooniverse began with a small, disarmingly simple idea from San Antonio restaurateur David Galbreath: swirl-style soft serve finished with the breakfast cereals people remember from childhood. The physical footprint was tiny: a compact stall inside Make Ready Market, San Antonio’s downtown food hall. But the ambition was […]
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TURN KEY CLASSICS MPLS
| Paul Soupiset | August 15, 2026
A brand built in a garage. Turn Key Classics began as a Minneapolis-area specialist in vintage European automobiles. The identity took its cues from the same world: Founder Matt Farris gave me plenty of mid-century European motorcar badges, ignition hardware packaging boxes, workshop graphics, vintage posters, and racing ephemera for inspiration. Beyond the logo, a […]
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THE ESPEE
| Paul Soupiset | August 16, 2026
All aboard for something a little different. This one was definitely a team effort. The whole Parallel team rallied to create a brand identity for The ESPEE, which takes its visual cues from the venue’s first life as a Southern Pacific railroad station—even its name comes from the phonetic “S.P.” From there, Parallel art directors, […]
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IZE BOX
| Paul Soupiset | September 4, 2026
Creative Direction, Design, Lettering: Soupiset DesignAdditional Lettering: Phillip Sada / Roots to RealityArchitecture: Topograph
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ADDY FREAKSHOW
| Paul Soupiset | August 17, 2026
Making an Awards Show into a Freakshow Way way wayyy back In 2003, it was Toolbox Studios’ turn to breathe some life back into the San Antonio Advertising Federation’s annual ADDY Awards. What resulted was Freakshow—a campy send-up of the advertising business that recast the ad industry’s most familiar characters as the human oddities of […]
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AT&T COTTON BOWL CLASSIC POSTERS
| Paul Soupiset | September 14, 2026
AT&T Cotton Bowl Classic Gameday Graphics + Poster Series One of the peculiar challenges of designing for a bowl game is that the campaign has to exist long before anyone knows which teams will actually be playing. At Toolbox Studios, fellow creative director Stan McElrath and I began the 2007 AT&T Cotton Bowl work with […]
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UT HEALTH
| Paul Soupiset | September 19, 2026
UT Health San Antonio President’s Luminary Honors In 2023, Parallel helped UT Health San Antonio create the President’s Luminary Honors name and launch the new donor-recognition event with One Small Flame—a theme built around the idea that a single act of generosity can ignite meaningful change. For the second annual event, the challenge was to […]
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TOTAL ART DESIGN + ARCHITECTURE
| Paul Soupiset | August 15, 2026
A joyful identity built on precise geometry. When architect Patrick Winn, AIA, left Overland Partners in 2015 to launch TADA [Total Art Design + Architecture], the new firm needed an identity as unconventional as its highly creative, highly joyful founder. He told me he wanted “to bring more joy into the world through art, design, […]
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METHODIST HEALTHCARE MINISTRIES
| Paul Soupiset | September 9, 2026
Broadening the definition of health care. Methodist Healthcare Ministries serves communities across South Texas through healthcare, grantmaking, advocacy, community partnerships, and a wide range of programs focused on whole-person health. That breadth created an wonderful design challenge for our team at Parallel. The brand had to work at very different scales, from a business card […]
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TRACI SMITH
| Paul Soupiset | September 6, 2026
An Illustrative Thread Connecting Publishers, Books, and Brands Traci Smith’s work turns faith formation into something wonderfully commonplace. Something families can practice around the dinner table, at bedtime, in the car, and amid the happy disorder of everyday life. My work with Traci has grown over decades in much the same way: organically, across formats, […]
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VIA FORMA
| Paul Soupiset | September 9, 2026
A visual language for the inner life. Via Forma occupies an interesting space: rooted in ancient spiritual wisdom, but decidedly forward-looking; thoughtful without becoming overly academic; welcoming without losing the complexity of the ideas. Working closely with founder Danielle Shroyer from Via Forma’s earliest stages, I helped shape the brand as it was taking form, […]
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ENCHANTED ROCK VODKA
| Paul Soupiset | August 31, 2026
Enchanted Twice. Enchanted Rock Vodka is one of those rare projects I got to meet twice. In 2010, when Rebecca Creek Distillery was just getting started, Toolbox was hired to design the original packaging for their new Texas vodka and their flagship Rebecca Creek Whiskey. Years later, at Parallel, I found myself back at the […]
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ORDERUP
| Paul Soupiset | September 4, 2026
Orderup, over time. I knew David Galbreath long before he became a restaurateur. In the early 2000s, we spent a lot of late nights talking through what his next chapter might look like and, eventually, what kind of restaurant he might build. David explored everything from creating an international food hall to street food stalls […]
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SPARKHOUSE FROLIC
| Paul Soupiset | August 15, 2026
A brand built to grow through play. Frolic is a family of resources that nurture spiritual development as part of healthy, holistic child development. Sparkhouse needed a recognizable identity for the brand that could stretch across an entire birth-to-three ecosystem, from nursery and parent-child resources to books, music, posters, cards and digital materials. Soupiset Design […]
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LOGO DESIGN
| Paul Soupiset | August 16, 2026
I’ve designed many logos, sub-brand logos, and occasional-use emblems for a wide variety of clients over the past four decades, and I’d be honored to design one for your organization, too. This sample collection, below, reflects work from about 1998–2026, principally from my time at Toolbox Studios, Soupiset Design, and Parallel Brand Agency. Ask me […]
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BOOK COVER DESIGN
| Paul Soupiset | August 15, 2026
Various book jacket designs for Augsburg Fortress, Harper Collins, Eerdmans, Abingdon Press, Church Publishing, Bull City Books, and others. PROJECT CREDITS Art Direction and Design: Paul Soupiset
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LAITY LODGE
| Paul Soupiset | August 15, 2026
How do you make an old place feel new without losing its soul? Laity Lodge Renovation + Reopening, 2015–2017 Laity Lodge had already been welcoming retreat guests into the Texas Hill Country for more than half a century when it closed for an extensive renovation in 2015. The goal was not reinvention for its own […]
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GATE DAVIS CONSULTANCY
| Paul Soupiset | August 31, 2026
Grace+Peace Church Client: Gate Davis Consultancy Grace+Peace is a growing church whose communications hadn’t kept pace with the organization it had become. Working through Gate Davis Consultancy, I first assisted in scoping out a wide-ranging communications audit. Gate led the endeavor, performing stakeholder research and conversations, looking at everything from staff roles and information flow […]
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LUTHERAN YES!
| Paul Soupiset | August 16, 2026
A big, bright YES to confirmation. Lutheran Yes! is a new confirmation curriculum from Augsburg Fortress’s Sparkhouse imprint, created for middle schoolers who have had enough of confirmation that feels like school. Soupiset Design branded the Lutheran Yes! product with logo, color and typography, an icon system, and a launch sampler including designs for the […]
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THE CODY CENTER
| Paul Soupiset | August 17, 2026
The Cody Center The Cody Center is where my design work for Laity Lodge often moved closest to art-making itself. Working alongside guest curators and in close collaboration with longtime creative partners Gate Davis, Wendi Poole, and others, we designed, wrote, and produced gallery guides, exhibition graphics, short films, event materials, and other interpretive pieces […]
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TOPOGRAPH
| Paul Soupiset | August 30, 2026
Topograph Listen. Design. Listen. For Topograph, an architecture practice grounded in attentiveness—to place, people, process, and the particulars that make a building worth making—I helped translate founder Marc Toppel’s already thoughtful point of view into a refreshed brand and developed a suite of practical tools for better storytelling alongside longtime collaborator Gate Davis. The work […]
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H. E. BUTT FOUNDATION
| Paul Soupiset | August 17, 2026
H. E. Butt Foundation Branding For decades, the H. E. Butt Foundation has built extraordinary programs in the Texas Hill Country with extraordinary loyalty: an adult retreat center, a beloved youth camp, a family camp, free camps for schools and nonprofits, an outdoor education program, and more. People knew and loved the parts they had […]
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